Does your business need professional copywriting?
We can all write. So why use a professional copywriter? Mark Beasley explains.
As a professional copywriter, I make complex subjects easier to understand, more interesting to read and more relevant to your audience. This means that your communications are more likely to be effective. It's as simple - and as difficult - as that.
If this is what you're looking for and you'd like to talk about a specific project, please drop me a note to start the ball rolling. Or read on, to find out more about how I could help you.
I write for adults: as consumers, as customers and as business audiences. These are usually experienced, intelligent and sophisticated people. They expect to be spoken to as one grown-up to another and to be provided with the facts and information that will enable them to form an opinion or make a decision. They are also demanding and discerning. They expect high standards of English as a matter of course and, although they're busy, will read long copy - if it is relevant, engaging and well-structured.
The secret of success
To do all this requires business and marketing experience and knowledge, as well as the ability to write. Not many people have one of these skills, let alone both. As a copywriter turned marketing consultant and agency planning director, with an MBA, I speak business and marketing jargon fluently - but write plain English. If you decide to use my services, it is probably for something relatively important and serious. If you're looking for fluff for your website, social media or company newsletter, you're probably talking tot he wrong guy.
If you need help with the thinking behind the words, I can help you develop a communications strategy. If the subject matter is complex in business or technical terms I can make it intelligible to an audience of non-experts. If you've drafted something and need some help, I can do that too. Many people are too busy running their businesses to be able to think about these things: that's where I come in.
It all starts with a great brief
My experience includes most types of marketing and business communication, including: advertising; articles and think-pieces; brochures, booklets and leaflets; business documents, reports and presentations; conference presentations and speeches; direct marketing, direct mail, and direct response; humorous business and marketing articles; packaging copy; promotional materials of every kind; newsletters; radio programmes and advertising; video; websites, web advertising and e-shots. I can also do voiceovers and presentation.
Most of this starts with a great brief. Fortunately, I know how to get one from you - as a rule, knowing how to ask the right questions works better than threats or violence. I can help you to define communications objectives and strategies, to write creative briefs and draft platform copy. As a former agency planner and management consultant, I understand the bigger picture.
If you prefer to judge for yourself, you'll find links to a few random examples of my work in the column to the right. And if all this seems just a bit too serious, I have included some humorous and music writing as well. Below, you'll find a list of recent projects.
A few recent projects
To talk about your project, drop me a note giving your contact details, when you would like to talk, and whether you would prefer to do this on the phone or in person. I live close to London and am always willing and able to travel.
Random examples of my work
Advertising, direct marketing etc.
Some client work
Articles about marketing
Baby Boomers - no-one loves us and we don't care
The ten rules of marketing to the over-50s
Jamie Oliver and marketing for adults
Why doesn't social media get older adults?
The Mature Marketing Report. This is a 60,000 word magnum opus research report. Here is a link to the executive summary
Legendary Essex band, Dr Feelgood
Lee Brilleaux: the Last Memorial
Article about the Dr Feelgood Weekend
I wrote and presented this one-hour radio programme about the Beach Boys
Texas Instruments: education. See video here.