Consultancy case study: Trinity College London
Trinity College London is an international examinations board operating in more than 60 countries. Its two sub-brands, Trinity College London and Trinity Guildhall, offer a wide range of qualifications in dance, drama, language, music and speech.
We led an extensive research and planning process to devise a new brand strategy.
This involved the creation and management of various qualitative and quantitative research instruments, involving a number of adult stakeholder audiences such as board members, business partners and examiners, across seven major geographical markets.
We developed a brand equity model and our report and recommendations included brand positioning and personality models.
“I contracted Mark to handle a major qualitative and quantitative research project which tested the brand equity and positioning of the two brands across seven major international markets. This was a challenging multi-cultural piece of work which required significant attention to detail, a good deal of lateral thinking and lots of diplomacy. Mark successfully delivered the project to brief, on time and on budget and produced a highly insightful and comprehensive report.
Mark and his agency are highly reliable and extremely well organised. His planning is impeccable and he consistently delivers to expectations, deadlines and budget. His expertise is deep and extensive, drawn from a fund of commercial experience and enhanced by academic knowledge; it enables him to provide direction, control and insight in a variety of situations. He has excellent business, client, people and project management capabilities. By far, the most important thing about Mark from a business perspective is his integrity and the totally professional approach he brings to everything he does - I have always found him to be effective and trustworthy. Additionally, he is a genuinely nice person, affable and with impeccable manners."
- Susan Yallop, Director of Marketing and Communications, Trinity College London