Who I am
I am an independent management and marketing consultant. I help people to think, plan and communicate more clearly and effectively about their businesses and brands.
I offer a rare combination of left and right brain thinking. I started my career as a copywriter: idea generation still comes naturally.
I also offer rigorous and disciplined business analysis and thinking. I have an MBA, the experience of founding, managing and selling a successful business, and many years working as a consultant and planner for more than 100 businesses.
I am always happy to have a friendly chat about whether or not I could help you. Contact me here.
I am an independent management and marketing consultant. I help people to think, plan and communicate more clearly and effectively about their businesses and brands.
I offer a rare combination of left and right brain thinking. I started my career as a copywriter: idea generation still comes naturally.
I also offer rigorous and disciplined business analysis and thinking. I have an MBA, the experience of founding, managing and selling a successful business, and many years working as a consultant and planner for more than 100 businesses.
I am always happy to have a friendly chat about whether or not I could help you. Contact me here.
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Experience and qualifications
My many years of business and marketing experience enable me to understand and contribute to your business very quickly. I've worked in most markets and sectors, for more than 100 businesses, brands, and organisations - from global corporates to UK SMEs and start-upS - across most industries, markets and sectors. I have advertising and marketing agency, consulting and business management experience. My career started as a graduate trainee in the fashion industry, then the construction industry. At the age of 25, I became a marketing services manager in the food industry. A few years later I found my vocation and joined a marketing agency, where my roles included copywriter, account director, planning director and managing director. In 1987, I co-founded what became one of the UK’s leading promotional and direct marketing agencies, acquired in 1999 by Sir Martin Sorrell’s WPP group. I left WPP to combine consultancy work in the UK and overseas with a ‘portfolio’ of academic, business and voluntary roles. These have included: public sector accredited business mentor, management and marketing consultancy roles, and visiting lecturer at a business school. My qualifications include an MBA (Master of Business Administration) and a social science degree. I was elected to the Marketing Society in 1989 and became a Fellow of the Royal Society of Arts (FRSA) in 2015. |
Capabilities
I am an experienced and successful management and marketing consultant, planner, copywriter and speaker. Current and recent assignments have included corporates, SMEs and start-up businesses, in sectors including creative, engineering, entertainment, music and technology, as well as charities. I work with creative agencies on a varied range of clients, large and small, and am a founding partner of rhc advantage, a marketing consultancy that specialises in the 'mature' (50+) consumer market. Clients have included Co-op, Fujitsu, Homeserve, Lifecare Residences, Pepsico, Royal Horticultural Society and Sennheiser. I am also co-founder and Chairman of the Mature Marketing Association, Europe's only marketing organisation focused on older consumers. The MMA organises the Mature Marketing Summit, Europe's largest conference on this subject. In the past year, I have spoken at, chaired or facilitated conferences and seminars in the UK and Europe. Read more I enjoy what I do and know I can make a difference. If you'd like to have a chat, please get in touch. For an idea of what I could do for you, please read on. |
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